ITHRA - King Abdulaziz Center for World Culture (HQWS)

Co-curation of Baseqat, a multi-zoned temporary exhibition exploring the palm tree as a cross-cultural study of materiality and material culture, encompassing research, narrative development, the selection of objects and artists, and integrated spatial storytelling.

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Baseqat exhibition at Ithra exploring palm tree material culture

ADMO - Abu Dhabi Media Office (BOND)

Ethnographic research and cultural insight for the Government of Abu Dhabi, bringing together collective knowledge from across the Emirate to inform and write a signature coffee table book and practical toolkit guiding the creation of future Abu Dhabi experiences.

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AD Through Your Senses coffee table book exploring Abu Dhabi culture

The Executive Council (TEC - Dubai) - IPSOS

Qualitative evaluation of customer journeys across Dubai government entities, supporting the Services 360 initiative to improve integrated and proactive public services.

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Dubai Government Services 360 initiative evaluating public service customer journeys

Al Shindagha Traditional Food Museum (Barker Langham)

Ethnographic research and content development exploring the history, global influences, and contemporary expressions of Emirati cuisine, shaping narratives and visitor experience in collaboration with design teams.

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Exhibition at Al Shindagha Traditional Food Museum exploring Emirati cuisine

Etihad Rail (BOND)

Qualitative research with freight clients and prospects to uncover values and challenges within the UAE freight industry, informing the strategic positioning of Etihad Rail Freight.

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Ethnographic research for Etihad Rail freight industry insights

SZGMC - Sheikh Zayed Grand Mosque (Barker Langham)

Project management for permanent and temporary exhibitions, supporting curatorial research, narrative development, and visitor journey design in collaboration with design teams and subject matter experts.

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Exhibition project at Sheikh Zayed Grand Mosque in Abu Dhabi

SIKKA Art and Design Festival (Room Five)

Project coordination and artist management across a large-scale cultural festival, working with over 150 artists and collaborating with content, exhibition, and communications teams.

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SIKKA Art Festival 2022 in Dubai featuring contemporary artists

Modelicious Management

Former entrepreneur with experience building and scaling creative businesses through research, strategy, and community-driven growth.

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Modelicious talent and staffing platform founded in Amman

Mercedes-Benz Fashion Week - Amman

Led the strategic growth and curation of Amman Fashion Week, securing landmark sponsorships, shaping international programming, and positioning the event on the global fashion calendar.nd artists, and integrated spatial storytelling.

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Mercedes-Benz Fashion Week Amman bringing together international designers, sponsors, and audiences to establish a new fashion platform in the region.