ADMO - Abu Dhabi Media Office (BOND)
Led ethnographic research and cultural insights for the Government of Abu Dhabi, designing the questionnaire, conducting interviews, and carrying out the full research and writing process to bring together collective knowledge from across the Emirate, informing a signature coffee table book and practical toolkit guiding the creation of future Abu Dhabi experiences.
Year
2023
Client
ADMO
“Globally, spices are the essence of food making and health benefits, infused in cooking it enhances our taste buds to create flavorful experiences. Here, in Abu Dhabi, spices are imports that have been embedded to create the culinary experience in our cuisine. The creation of the Emirati blend of spices, known as the Bzar was developed by the women who considered it an important component to Emirati flavoring. ”