Great work starts by understanding the target audience
Immersing ourselves in the perspectives, needs, and desires of the people we are addressing, will help us gain valuable insights that empower our journey towards finding innovative solutions.
what makes us different

We Understand Culture

Today, our interconnected world is moving more rapidly than our understanding of it which is causing challenges to many large corporations that find themselves catering to multiple segments and markets. Anthropology enables leaders, investors, executives, managers, directors, creators, visionaries, developers, designers, producers, and advisers, to spot hidden challenges, gain empathy, connect with others, and discover insights that will enable them to see and feel the future.

How can i help?

Facing Challenges

As an anthropologist, a cultural consultant, and a former entrepreneur, I can use my skills to work with you, when your organization is:  

Experiencing Challenges in Product Sales:
Seeking Ways to Enhance Success
Navigating Challenges in Service Delivery:
Exploring Solutions for Enhanced Performance
Overcoming Hurdles in Audience Engagement:
Seeking Strategies for Increased Reach
Surmounting Obstacles in Team Performance Optimization:
Pursuing Solutions for Success
My Services


Let me turn your challenges into clear insights to help us, together, create more strategic interventions. Let me work with your team, to redefine your strategic narrative. Some of my solutions include:  

Creative Writing
Market Research
Consumer Research
Organizational Development
Comparative Studies
Strategic Narrative
User Experience

My Approach

Whatever challenges your organization might be facing, my strategy remains straightforward

  • Question
    Anthropological thinking is characterized by its holistic nature, as it encourages the exploration of multiple perspectives.
    My approach begins with a series of questions aimed at gaining a comprehensive understanding of the client's pain points. Subsequently, I turn challenge(s) into an overarching question, which serves as the foundation for my research.

  • Research
    Research is used to see how to better shape the future. I ask bold questions to understand the people we are addressing, their needs, and their context. I build deep empathy with the people I am working with and I am trained to always start from a place of not knowing the answer to the problem I am looking to solve. Problems are then seen as opportunities for innovative solutions.

  • Analysis
    The final step includes interpretation and intervention. It involves carefully examining the generated notes and deriving meaningful insights from them. This critical phase allows for the transformation of gathered information into strategic solutions. Together, we can ensure that the work done is properly comprehended, and implemented with a plan for  actions.

Get in touch
Let's discuss how gaining a deeper understanding of the people you serve, employ, and partner with from an anthropological perspective can have a tangible impact on your business or organization.
You can reach Razan Masri: